Privacy policy

Privacy Policy

Effective date: 2026-05-12 Last updated: 2026-05-24

This Privacy Policy explains how SKRT JEWELRY AND APPAREL LLC ("SKRT," "we," "us," or "our") collects, uses, shares, and protects personal information when you visit our website, place an order, sign up for our communications, or interact with us in any other way.

By using our website or services, you agree to the practices described in this Policy. If you do not agree, please do not use our website or services.

1. Information we collect

We collect personal information from you, automatically through your use of the site, and from third parties.

1.1 Information you provide

  • Order information: name, shipping/billing address, email, phone number, payment details (handled by our payment processor — see Section 4).
  • Account information: if you create an account, your login email, password, order history, saved addresses, wishlist.
  • Communications: messages you send to customer support, reviews and ratings you submit, content you post on social tags.
  • Marketing preferences: email and SMS subscription status, communication frequency preferences.
  • Promotional entries: information submitted to contests, giveaways, surveys, or influencer applications.

1.2 Information collected automatically

When you visit or interact with the SKRT website, we automatically collect:

  • Device & connection info: IP address, device type, operating system, browser type and version, language preference.
  • Usage info: pages viewed, time spent on each page, links clicked, search queries on our site, referring URL, exit pages.
  • Cookies and similar technologies: see Section 6 below.
  • Geolocation: general location derived from IP address (city/region level).

1.3 Information from third parties

  • Social login providers (Google, Facebook, etc.) if you choose to sign in with a third-party account — limited to the basic profile fields you authorize.
  • Payment processors and fraud-prevention services — confirmation of payment, fraud-risk signals.
  • Shipping carriers — delivery tracking and status updates.
  • Marketing partners — aggregated audience and attribution data for advertising performance.

2. How we use your information

We use the information we collect for the following purposes:

2.1 To fulfill your orders

  • Process and ship your purchases
  • Send order confirmations, shipping notifications, and delivery updates
  • Manage returns, exchanges, and warranty claims
  • Provide customer support

2.2 To improve our products and service

  • Analyze how customers use our website (which pages are popular, what features are clicked)
  • Develop new products and features
  • Personalize your experience (showing items you're more likely to be interested in)
  • Conduct surveys and research

2.3 To market our products to you

  • Send marketing emails, SMS, and push notifications about new arrivals, sales, and promotions — only if you opt in
  • Show you ads on third-party platforms (Instagram, Facebook, Google, TikTok, etc.) based on your browsing on our site
  • Run loyalty and rewards programs

You can opt out of marketing communications at any time — see Section 8.

2.4 To protect SKRT and our customers

  • Prevent fraud and unauthorized transactions
  • Enforce our Terms of Service and other policies
  • Comply with legal obligations
  • Protect against abuse, misuse, or technical interference with our website

2.5 With your consent

  • For any other purpose we describe at the time of collection and to which you consent

3. Legal bases for processing (EEA/UK customers)

If you are in the European Economic Area or the United Kingdom, we process your personal information based on:

  • Performance of a contract — to fulfill your order
  • Legitimate interests — to operate, improve, and secure our business
  • Consent — for marketing communications, cookies (where required), and any other purpose for which we ask
  • Legal obligation — when required by law (tax records, regulatory requests)

4. How we share your information

We share personal information only as follows:

4.1 Service providers

We share data with third parties that help us run our business, including:

  • E-commerce platform: Shopify (hosts and operates our store)
  • Payment processors: Shopify Payments, PayPal, Apple Pay, Shop Pay, Klarna, Affirm, Afterpay, and similar partners
  • Shipping carriers: USPS, UPS, FedEx, DHL, and regional partners
  • Marketing platforms: email marketing (Klaviyo or similar), SMS marketing platforms, ad networks (Meta, Google, TikTok, Pinterest)
  • Analytics: Google Analytics, Shopify Analytics, and similar
  • Customer support tools: helpdesk and live chat providers
  • Reviews platforms: Loox, Yotpo, Judge.me, or similar

Each service provider is contractually required to handle your information consistent with this Policy.

4.2 Legal and safety

We may disclose information when we believe in good faith that disclosure is necessary to: - Comply with a legal obligation, court order, or government request - Enforce our Terms of Service or other agreements - Investigate, prevent, or take action against fraud or other illegal activity - Protect the rights, property, or safety of SKRT, our customers, or others

4.3 Business transfers

If SKRT is involved in a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.

4.4 Aggregated or de-identified data

We may share anonymized or aggregated data that does not identify you personally for analytics, advertising, or research purposes.

4.5 What we DO NOT do

We do not sell your personal information for money. We do share certain information for "cross-context behavioral advertising" (interest-based ads) — see Sections 6 and 9 for your rights to opt out.

5. International data transfers

SKRT is based in the United States. If you are located outside the U.S., your information will be transferred to and processed in the U.S. and other countries where our service providers operate. We rely on standard contractual clauses and other approved transfer mechanisms to protect your data during international transfers.

6. Cookies and tracking technologies

Our website uses cookies and similar technologies (pixels, web beacons, local storage) to:

  • Keep you signed in and remember your cart
  • Save preferences (currency, language)
  • Measure site performance and analytics
  • Deliver and measure advertising
  • Personalize recommendations

Categories of cookies

  • Strictly necessary: required for the site to function (cart, checkout, login)
  • Performance & analytics: Google Analytics, Shopify Analytics — measure usage
  • Functional: remember preferences and personalization
  • Marketing & advertising: Meta Pixel, Google Ads, TikTok Pixel, Pinterest Tag — deliver and measure ads

Managing cookies

  • You can control cookies in your browser settings (block, delete, set expiration).
  • You may also use our cookie banner (where shown) to consent to or reject non-essential cookies.
  • Blocking some cookies may break parts of the site (checkout will not work without strictly-necessary cookies).

7. How long we keep your information

We retain personal information only as long as needed to fulfill the purpose for which it was collected, satisfy any legal or accounting requirements, or resolve disputes.

Typical retention periods:

  • Order and transaction records: at least 7 years for tax and accounting compliance
  • Account profile: until you request deletion or 3+ years of inactivity
  • Marketing data: until you unsubscribe, plus a short suppression-list retention to honor opt-out
  • Customer support records: 3 years from last interaction
  • Analytics data: up to 2 years (often anonymized within 14 months for tools like GA4)

8. Your rights and choices

Depending on where you live, you may have the following rights with respect to your personal information:

  • Access — request a copy of the data we have about you
  • Correction — update inaccurate or incomplete data
  • Deletion — request that we delete your data ("right to be forgotten")
  • Portability — receive your data in a portable format
  • Restriction — limit how we process your data
  • Objection — object to certain processing (e.g., direct marketing)
  • Withdraw consent — for processing based on consent
  • Opt out of marketing — at any time, via the unsubscribe link in any email or by replying STOP to any SMS

How to exercise your rights

Email customersupport@iskrt.com with the subject line "Privacy Request — [type]". We will respond within the timeframe required by applicable law (typically 30–45 days).

To protect you, we may need to verify your identity before fulfilling the request.

9. California residents (CCPA / CPRA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

  • Right to know what personal information we collect, use, share, and sell/share
  • Right to delete personal information we have collected from you
  • Right to correct inaccurate personal information
  • Right to opt out of "sale" or "sharing" for cross-context behavioral advertising
  • Right to limit use of sensitive personal information
  • Right to non-discrimination for exercising your privacy rights

Categories collected, sold, or shared (last 12 months)

CCPA category Collected "Sold" or "Shared" for advertising
Identifiers (name, email, IP) Yes Yes (for advertising)
Customer records (orders) Yes No
Commercial info (purchases, preferences) Yes Yes (for advertising)
Internet activity (browsing) Yes Yes (for advertising)
Geolocation (city/region) Yes No
Inferences (interests) Yes Yes (for advertising)

We do not sell personal information for monetary compensation. Some sharing with advertising partners qualifies as "sharing" or "sale" under the broad CCPA definition.

To opt out

  • Use the "Do Not Sell or Share My Personal Information" link in our website footer
  • Send a request to customersupport@iskrt.com with subject "CCPA — Opt Out"

You may also designate an authorized agent to make these requests on your behalf — proof of authorization is required.

10. Children's privacy

SKRT's website and products are not directed to children under 16. We do not knowingly collect personal information from anyone under 16. If you believe a child has provided us with personal information, contact us at customersupport@iskrt.com and we will delete it.

11. Security

We use industry-standard administrative, technical, and physical safeguards to protect your information, including encryption in transit (TLS), restricted access controls, and secure payment processing via PCI-DSS compliant providers. However, no method of internet transmission or storage is 100% secure.

12. Third-party links

Our website may link to third-party sites (Instagram, TikTok, payment provider checkouts, etc.). We are not responsible for the privacy practices of those sites. Please review their policies before sharing any personal information.

13. Changes to this Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last updated" date at the top, post a notice on our website, and (where required) notify you by email. Continued use of our website after changes constitutes acceptance.

14. Contact

For any questions about this Privacy Policy or to exercise your rights, contact:

Email: customersupport@iskrt.com
Subject line: Privacy Request — [type]

Mailing address:

SKRT JEWELRY AND APPAREL LLC
6770 Indian Creek Drive
Miami Beach, FL 33141

By using SKRT's website or services, you acknowledge that you have read and understood this Privacy Policy.